Tony Kiewel (Sub Pop): Shaking things up stylistically keeps us engaged and challenged
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Although he joined the label well after the legendary grunge boom of the late 80s, Tony Kiewel, the A&R head of Sub Pop and Hardly Art Records is a real heavy-hitter in the USA music scene, who helped shape the label’s iconic sound and roster at the turn of the millennium.
Before landing at Sub Pop, Tony worked at Geffen and Dreamworks, giving him a wide-ranging view of the industry. Today, he remains a passionate advocate for local talent through his work on Seattle’s Music Commission. In light of the Runda Digital Conference, taking place this weekend at the Belgrade Dom omladine, we sat down with Tony to discuss some important questions surrounding the label, and find out what it takes – for an artist, or publisher – to build and