SBB reducing investments in TV channels and content amid profit loss, covering deficit at user expense : Cutting costs ahead
Kurir 28.10.2022
After his failure in the market, Dragan Šolak, owner of United Group and SBB, has decided to withdraw from the Serbian market and has set up a crisis business model.
Instead of fighting to bring back users by investing in content and TV channels, his company, SBB, has announced removing TV Prva and TV B92 (rumour has it that this includes TV Happy as well) from his network. It has also sold the most viewed formats from its production to TV Pink despite the announcements of greatly enhancing the Nova S programming. Šolak is practically putting all his eggs in the basket of the political reality TV produced by N1 and Nova S, thus
