Zagreb tourism exceeds pre-pandemic, year-round growth; Advent innovates; AI, MICE leadership; optimistic 2026 outlook.
Bloomberg Adria pre 1 dan | Year Ahead Native Team
You have held a leading position in Zagreb's tourism sector for over a decade.
How would you comment on this year's results, considering that your busiest period—Advent Zagreb—is still ahead? This year has been very positive for Zagreb’s tourism. We have seen steady growth in both arrivals and overnight stays, exceeding pre-pandemic levels and confirming the city’s position as one of the most attractive urban destinations in the region. Although it is often perceived that Zagreb reaches its peak during Advent, the truth is that the city
