The growth of interest in simple mobile phones: Less could be more

It is surprising to see how difficult it can be in the digital world to produce something different, says Norwegian Petter Neby. He is the founder of the Swiss company Punkt, which, after the success with an analog alarm clock, comes into the world market with another successfull product – 01 MP phone, specifically designed for conversation and messaging. The business philosophy of this company is to build the market position on devices that