A family from Novi Pazar grows the rarest berries in the Balkans: Black goji - highly medicinal and profitable
B92 pre 2 sata
The Skenderović family near Novi Pazar cultivates more than 500 seedlings of black goji berries, one of the rarest berries in the Balkans.
Black goji berries are renowned for their medicinal properties and face almost no competition in Serbia, making this family’s greenhouse truly unique. Most people are familiar with the red goji berry of Asian origin, but on the outskirts of Novi Pazar, a rare black variety is thriving. It is more demanding to grow, according to its producers, significantly more powerful for human health. The Skenderović family — father Rašo, son Damir, wife, and sister-in-law —
